Skip to main content

How to Maintain an eCommerce Website


By Emmett Brosnan

Setting up an eCommerce website isn't the end of the work that needs to go into it. To ensure that it remains optimised and performs highly, effective maintenance is essential. A website should be considered an ongoing project, especially in the highly competitive and fast paced eCommerce industry.

Understanding the ongoing requirements that a website needs is crucial for growing your business and customer base. We've identified the six key areas that you should be considering regularly to ensure you get maximum value from it.

Monitoring customer journey
Understanding how your customers move through and interact with your website should be considered essential. It can help you understand where you're losing customers in the sales funnel to devise improved strategies. It can also identify where your efforts can be focused in terms of product development and marketing, allowing you to yield better results.

Seek feedback
Do you currently seek feedback from your customers? Trends and technology change rapidly, feedback helps you assess where you need to make changes across your website to reflect this. Request feedback on various aspects of your businesses to inform how your website looks and operates. Listening to your customers can help take your business to the next level by helping you provide solutions.

Keep security up to date
Security is a huge issue within the eCommerce market and security updates should be performed as part of your routine tasks. Ensuring that you stay on top of security challenges not only improves your business in terms of reducing risks, it can give consumers the confidence to make a purchase by offering safe payment options.

Ensure you have a SSL
As part of your security updates, make sure that you have a valid SSL certificate. It's the standard technology for encrypting data and should be considered a fundamental part of your eCommerce maintenance procedures.

Monitor your website speed and accessibility
Consumers today expect speed. If your website takes too long to load, they'll simply head somewhere else. Poor speeds can be caused by several different web design aspects. If your website is taking longer than a few seconds to load, it's to look at the reasons behind it, such as images that are not optimised, inefficient sever hardware, or code. Make checking your speeds one of your regular activities.

Use Google Analytics
Google's algorithms are continuously being developed and how you perform on these indicators has a direct impact on your business and website traffic. Staying up to date with the latest SEO trends and investing time and resources into implementing them across your site is a critical eCommerce maintenance step.

For further information please contact Paramount   https://ecommerce.parawebtech.com/contact/

Comments

Popular posts from this blog

Kecemburuan semacam ini

Jacey melemparkan cangkir kopi kaca, (Mug Kaca Berinsulasi Dinding Ganda Zwilling), melintasi dapur. Itu menghantam dinding yang baru dicat (Behr, Sweet Coconut Milk, M230), dan hancur menjadi triliunan kepingan. "Inilah yang telah kamu lakukan pada kami!" teriaknya, suaranya berderak karena cemburu, kuku jarinya yang terawat (Orly Cold As Ice - perawatan bernapas + warna) menusuk udara ke arah tumpukan puing-puing kaca. Blayne menundukkan kepalanya, dagu keduanya mengenai dadanya terlebih dahulu. "Maaf, sayang," gumamnya. "Maaf?! Maaf!" Dia mengambil sekotak Wheat Thins dan mengangkatnya di atas kepalanya. "Tolong jangan melempar yang lain!" Blayne memohon, berdiri dari posisi setengah duduk di bangku logam di dapur. Ini adalah bangku yang sangat tidak nyaman (Bangku Meja Grejsi dengan Bingkai Logam), tetapi Jacey menyukai cara logam itu memantulkan sinar matahari di sore hari, jadi itulah yang dia beli. Dia mencondongkan tubuh ke arahnya,...

Thirteenth step

My grandmother attends the church basement on Tuesday evenings. I saw him there among the metal folding chairs and antique coffee pots, his figure trembling under the fluorescent lights that buzzed like dying insects. She wears the same powder blue pullover she was buried in, the one with pearl buttons that catch the light like little moons. Others can't see it, of course. They just feel a sudden chill as they pass by where she is, or smell the ghostly smell of her Shalimar perfume mixing with the smell of burnt coffee that never leaves these rooms. But I see clearly. He's been following me to AA meetings for three months since I got my first white chip after five years of being back in the bottle. "Your grandmother was my godmother in 1985," old Pete told me after tonight's meeting, hands shaking as he poured a seven-pack of Sweet'n Low into his coffee. "Toughest godmother I ever had. She saved my life." "Mine, too," I said, not specif...

A-Z of Corporate Governance Law

Corporate governance law can be seen as the law that states the way a company is regulated and managed. Any student of law must have a clear idea about the corporate governance law. This article provides an insight into the law, along with its importance. Corporate governance law  describes how a company will be managed and governed. This topic is an important one for any student pursuing a degree in law. They may also receive academic papers to write on it. Hence, individuals should be clear about this law. The article aims at clarifying the idea behind the law and why it is important. What exactly is corporate governance law? A business is directed and controlled by the system of corporate governance. It is a process for governing a company, establishing the policies, customs, and laws for all employees, starting from the highest to the lowest levels. It states the distribution of responsibilities and rights among the various participants in a company like the di...