Skip to main content

7 Steps to Building a Successful eCommerce Business


By Emmett Brosnan

With the eCommerce industry booming across Europe, and Cyber Monday confirmed as the largest online sales day on record, there is now more incentive than ever for entrepreneurs and bricks and mortar retailers to turn their attention to online retail. However, much with building any business, certain key considerations and strategies must be observed when launching a successful eCommerce business. Read on to discover the seven key steps to developing a thriving online store...

Step 1: Purchase a domain name

The first stage to building a successful online retail business is to find a suitable domain name. You want something that is memorable, easy to spell and isn't too similar to the URLs of your competitors. Do your due diligence if you are purchasing a domain name from an already trading company or via auction as you don't want to buy a URL that's subject to Google penalties.

Step 2: Find a web developer

In order to make your online store a reality, you'll need to find a reliable, experienced web developer. Search for a development team that has a proven track record with eCommerce sites, can show you examples of eCommerce stores they have built and is knowledgeable on subjects such as payment gateways and eCommerce platforms.

Step 3: Choose a platform

Once you have a web developer in place, they should be able to advise you on the most appropriate eCommerce platform for your needs. A common option is WooCommerce which dovetails very nicely into WordPress allowing you to manage your whole website from one control panel. You'll also need web hosting in place.

Step 4: Decide on a theme or design

Once you have your eCommerce platform selected, you'll need to decide on a look and feel for your new online store. At this point design and customer journey both have a part to play. Speak with your web developer to plan and plot the journey you want your new and existing customers to take through the website.

Step 5: Write your content

While your web developer is hard at work behind the scenes, begin the task of creating your web copy. You'll need to conduct thorough keyword research beforehand, to ensure your product descriptions, landing pages and other web pages are optimised for launch. Don't forget strong calls to action too.

Step 6: Test, test, test

Before your site officially goes live, you'll need to conduct extensive testing. Your web developer should do this before hand over but, you'll also need to thoroughly test the site, using a range of different devices. Go all the way through the checkout process too and ensure the journey to sale is as seamless as possible. Testing should continue after the site launches so you'll also need a plan of action for A/B testing as you move forward.

Step 7: Launch your marketing plan

You'll need a robust digital marketing plan to accompany your site launch. It's a good idea to get started before your site goes live to build awareness and then kick it up a notch when your eCommerce site launches. You'll need to consider paid search initially, but you should also simultaneously be working on a longer term SEO plan, social media marketing, content marketing and email marketing to drive relevant, targeted traffic to your site.

For more information please contact Paramount   https://ecommerce.parawebtech.com/contact/

Labels

Labels:

Comments

Post a Comment

Informations From: Taun17

Popular posts from this blog

Kecemburuan semacam ini

Jacey melemparkan cangkir kopi kaca, (Mug Kaca Berinsulasi Dinding Ganda Zwilling), melintasi dapur. Itu menghantam dinding yang baru dicat (Behr, Sweet Coconut Milk, M230), dan hancur menjadi triliunan kepingan. "Inilah yang telah kamu lakukan pada kami!" teriaknya, suaranya berderak karena cemburu, kuku jarinya yang terawat (Orly Cold As Ice - perawatan bernapas + warna) menusuk udara ke arah tumpukan puing-puing kaca. Blayne menundukkan kepalanya, dagu keduanya mengenai dadanya terlebih dahulu. "Maaf, sayang," gumamnya. "Maaf?! Maaf!" Dia mengambil sekotak Wheat Thins dan mengangkatnya di atas kepalanya. "Tolong jangan melempar yang lain!" Blayne memohon, berdiri dari posisi setengah duduk di bangku logam di dapur. Ini adalah bangku yang sangat tidak nyaman (Bangku Meja Grejsi dengan Bingkai Logam), tetapi Jacey menyukai cara logam itu memantulkan sinar matahari di sore hari, jadi itulah yang dia beli. Dia mencondongkan tubuh ke arahnya,...
Post a Comment
Read more

Thirteenth step

My grandmother attends the church basement on Tuesday evenings. I saw him there among the metal folding chairs and antique coffee pots, his figure trembling under the fluorescent lights that buzzed like dying insects. She wears the same powder blue pullover she was buried in, the one with pearl buttons that catch the light like little moons. Others can't see it, of course. They just feel a sudden chill as they pass by where she is, or smell the ghostly smell of her Shalimar perfume mixing with the smell of burnt coffee that never leaves these rooms. But I see clearly. He's been following me to AA meetings for three months since I got my first white chip after five years of being back in the bottle. "Your grandmother was my godmother in 1985," old Pete told me after tonight's meeting, hands shaking as he poured a seven-pack of Sweet'n Low into his coffee. "Toughest godmother I ever had. She saved my life." "Mine, too," I said, not specif...
Post a Comment
Read more

A-Z of Corporate Governance Law

Corporate governance law can be seen as the law that states the way a company is regulated and managed. Any student of law must have a clear idea about the corporate governance law. This article provides an insight into the law, along with its importance. Corporate governance law  describes how a company will be managed and governed. This topic is an important one for any student pursuing a degree in law. They may also receive academic papers to write on it. Hence, individuals should be clear about this law. The article aims at clarifying the idea behind the law and why it is important. What exactly is corporate governance law? A business is directed and controlled by the system of corporate governance. It is a process for governing a company, establishing the policies, customs, and laws for all employees, starting from the highest to the lowest levels. It states the distribution of responsibilities and rights among the various participants in a company like the di...
111 comments
Read more