Skip to main content

3 Tips for Social Media Storytelling




With strategic storytelling, we can create social-media content that excites and invites guests in, capitalizing on their most cared-about issues, wants and needs. Social is everything, but means nothing if your audience isn’t engaged.



How to Build Better Engagement for Your Business


Stories predate television, the internet and social media, but they’re a big part of the modern marketing landscape. Social media is—or should be—a big part of your marketing strategy, no matter what line of business you’re in.


Social media storytelling can increase reach and brand awareness and help you gain new followers. However, there is a great deal of noise out there.


If you don’t attract attention, your message is going to be lost in a sea of other competing messages.


When we’re attempting to connect and engage with our followers, customers and potential customers, it’s essential to remember that we’re not talking at people or simply posting products or services.


Think of this as a chance to narrate your brand, to start a conversation about who you are and what you offer.


Here’s 3 tips to help bring storytelling into your social media marketing strategy:


Tip #1: Be Human


People are going to connect with people first, not brands. Share what’s happening in your world with your followers, what you’re learning and what’s exciting you. Reinforce your brand’s message, your mission and what you stand for.


Audiences are savvy, and they can tell when a brand isn’t being authentic in their posts. Recently, we’ve been engaging our eVision audience with questions, and based on the response we’re getting, it’s a fun and genuine way to learn more about our followers while promoting our business.


That said, only share things that you want the whole world to know! Once you put something out there, it’s out there for everyone to see—and snapshot and share—so make sure it’s well-thought out and appropriate.

Tip #2: Create Value


Your creative has to have intent, which isn’t necessarily to make leads or sales. Think of ways to inform, entertain or surprise your audience.


Provide people with unique and interesting content, like blog posts, articles, infographics, videos or eBooks on platforms such as Facebook, LinkedIn, Twitter and Instagram.


Offering resources is one of the top ways to attract attention and followers. Inviting your community to be part of your brand is an ideal way to get them engaged with your resources.


For example, if you’re an accountant trying to increase your online presence and engagement, you could ask your followers to share their top reasons for hiring someone else to do their taxes.


Ask them to hashtag their responses with #taxhelp or #relaxingnottaxing or something else clever and short.


If you don’t have many fans, you’ll need to gain more followers by sharing relevant content from your industry, interacting with people and finding relevant users to follow.


Here’s an example of a brand who did this well: Lululemon with their #justmymat campaign. It began with a woman doing yoga in different settings in an Instagram brand video. As a result, thousands of followers uploaded photos and videos of themselves practicing yoga all over the world while using the campaign hashtag.


Tip #3: Show, Don’t Tell


Telling your brand story doesn’t have to mean typing out a whole bunch of copy. Images and videos can be a great way to capture the essence of your branding. Some platforms centre around images (Pinterest and Instagram, for example).


Even the ones that don’t have made changes to make social media storytelling easier, with more opportunities for photos, videos and albums. 

If you’re not sure where to get images, do some research on design apps and sites that let you use your own images or templates and backgrounds to create engaging posts for the various social platforms.


There are so many ways you can tell a story that will best reflect your brand, business and you! You don’t need to tackle the world of Facebook, Instagram, LinkedIn and Twitter on your own.


Comments

Popular posts from this blog

Kecemburuan semacam ini

Jacey melemparkan cangkir kopi kaca, (Mug Kaca Berinsulasi Dinding Ganda Zwilling), melintasi dapur. Itu menghantam dinding yang baru dicat (Behr, Sweet Coconut Milk, M230), dan hancur menjadi triliunan kepingan. "Inilah yang telah kamu lakukan pada kami!" teriaknya, suaranya berderak karena cemburu, kuku jarinya yang terawat (Orly Cold As Ice - perawatan bernapas + warna) menusuk udara ke arah tumpukan puing-puing kaca. Blayne menundukkan kepalanya, dagu keduanya mengenai dadanya terlebih dahulu. "Maaf, sayang," gumamnya. "Maaf?! Maaf!" Dia mengambil sekotak Wheat Thins dan mengangkatnya di atas kepalanya. "Tolong jangan melempar yang lain!" Blayne memohon, berdiri dari posisi setengah duduk di bangku logam di dapur. Ini adalah bangku yang sangat tidak nyaman (Bangku Meja Grejsi dengan Bingkai Logam), tetapi Jacey menyukai cara logam itu memantulkan sinar matahari di sore hari, jadi itulah yang dia beli. Dia mencondongkan tubuh ke arahnya,...

Thirteenth step

My grandmother attends the church basement on Tuesday evenings. I saw him there among the metal folding chairs and antique coffee pots, his figure trembling under the fluorescent lights that buzzed like dying insects. She wears the same powder blue pullover she was buried in, the one with pearl buttons that catch the light like little moons. Others can't see it, of course. They just feel a sudden chill as they pass by where she is, or smell the ghostly smell of her Shalimar perfume mixing with the smell of burnt coffee that never leaves these rooms. But I see clearly. He's been following me to AA meetings for three months since I got my first white chip after five years of being back in the bottle. "Your grandmother was my godmother in 1985," old Pete told me after tonight's meeting, hands shaking as he poured a seven-pack of Sweet'n Low into his coffee. "Toughest godmother I ever had. She saved my life." "Mine, too," I said, not specif...

A-Z of Corporate Governance Law

Corporate governance law can be seen as the law that states the way a company is regulated and managed. Any student of law must have a clear idea about the corporate governance law. This article provides an insight into the law, along with its importance. Corporate governance law  describes how a company will be managed and governed. This topic is an important one for any student pursuing a degree in law. They may also receive academic papers to write on it. Hence, individuals should be clear about this law. The article aims at clarifying the idea behind the law and why it is important. What exactly is corporate governance law? A business is directed and controlled by the system of corporate governance. It is a process for governing a company, establishing the policies, customs, and laws for all employees, starting from the highest to the lowest levels. It states the distribution of responsibilities and rights among the various participants in a company like the di...