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Losing a connection with your audience, or never having one at all, can be upsetting. It's not easy to establish healthy relationships, nurture existing ones, and build a fan base through your writing. Below are a few reasons why you may not be connecting with your readers and some advice on how to improve your approach.
  1. Your Readers Don't Know You Well: If your articles are your main go-to source of content for your readers, that's something to be proud of. Your knowledge and experience should shine through in your articles. However, it's also important that you provide the appropriate amount of information about you and/or your company in the Resource Box. Your Expert Author Page is also a place where you can include a brief description about yourself, a list of your goals, and links to your website(s). Be brief, but have a little fun with it! Show your readers how excited and passionate you are about your niche.
  1. The Formal Approach Falls Flat: It's not too often an author's audience demands a formal writing style only. You want your content to appeal to a wide variety of readers without alienating anyone by accident. You should be aiming somewhere in the middle with your writing style. Use humor, mild sarcasm, and vibrant formatting on occasion. Be careful not to get too technical or lazy in your presentation. Slow and steady will carry your article far, provided you get to the point soon enough to deliver your best content.
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