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  Bab 1:  Jejak di Nebula Komet   Tahun 2242.  Kapten Elara Vance, seorang wanita tangguh dengan mata biru tajam dan rambut pirang yang selalu terikat rapi, memimpin pesawat eksplorasi Stardust.  Misi mereka:  menjelajahi nebula Komet, sebuah kawasan misterius di pinggiran galaksi Andromeda yang dikabarkan menyimpan rahasia kehidupan di luar bumi.  Namun, perjalanan mereka jauh dari kata mudah.  Keheningan angkasa, yang biasanya hanya diselingi dengungan mesin pesawat, kini dipenuhi ketegangan yang mencekam.   Pesawat Stardust telah berkeliaran selama berbulan-bulan di nebula tersebut.  Sensor mereka mendeteksi anomali energi yang tak terjelaskan, sinyal-sinyal aneh yang seakan berbisik dari kegelapan antarbintang.  Para kru, yang terdiri dari para ilmuwan dan teknisi terbaik di Bumi, mulai merasakan tekanan psikologis yang luar biasa.  Kesunyian angkasa yang luas dan tak berujung seakan menekan dada mereka, memicu rasa takut d...
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The Corporate Communication Imperative




Think about this for a moment: A corporate facility or office park can be a campus-sized puzzle for visitors. Often, even getting timely messages out to employees scurrying about the office complex can be daunting! Digital signage addresses this problem by combining dynamic and interactive media that supplements architectural signage to form a web of real-time communications. It reaches both employees and visitors while on the move or while waiting to move-like at an elevator-with timely updates that are noticed at a passing glance and appreciated.

Additionally, corporate managers can implement this dynamic communication tool to build universal brand value and culture, yet diversify messages between the floors, buildings, and departments where needed. Can you imagine the impact of acknowledging birthdays within the department, announcing company events with funny quips, and just reinforcing company values and standards? All of this is just the beginning of better communication that helps foster teamwork and community within larger corporate or institutional environments.

Since corporate event spaces often convene hundreds if not thousands of people, it's paramount that event managers have the ability to adjust messaging instantaneously near meeting rooms, corridors, visitor centers and interlinking pathways to adjacent buildings and amenities. Digital signage can be placed on wheels and moved where needed. Or, it can also be permanently installed near meeting rooms and intersect points-keeping everyone on time and track with up-to-the-minute agenda changes.

Digital signage can create brand value too, by bridging into an art form called techorating, which creates a pleasing and aesthetic environment as architectural media.

With a cloud-based digital signage system, company-wide news updates to far-flung employees around the globe are easy. Reaching staff and visitors promptly is no longer a communication headache! The better systems are hardware agnostic, so it can be installed anywhere--even as desktop screen savers--to make sure corporate events and news are noticed ASAP. Multiple geographical and even international locations are connected to the same system for easy, centralized control via the Internet.

Regardless if digital signage is used for corporate or retail applications, all successful deployments share four common characteristics: a clear understanding of the purpose behind the rollout; compelling content that attracts viewers, holds their attention and conveys a message; generating a satisfactory return on investment; and being mindful of key installation considerations.

Timely, relevant, and impactful is the hallmark of better communications in the digital era. Isn't it time to consider a communication tool that will improve the quality of your corporate communications?

David Little is the owner of Little & Associates LLC that specializes in digital marketing techniques. David developed a strong background in emerging digital technologies as a product engineer during the advent of digital video before becoming involved with marketing in the high-tech industry for the last 18 years. Today, he enjoys applying his marketing insight to solve business problems, create solutions, and enhance customer experiences. For further insight on how digital signage can help your business communicate, visit Keywest Technology. Or, simply call 800-331-2019 or email Sales@KeywestTechnology.com for expert digital signage assistance.
 
 
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