3 Ideas to Make Your Summer Marketing Sizzle



We all get stuck in a rut sometimes, but with the beginning of a new chapter, you can use the energy of longer, warmer days to shake up your enthusiasm for marketing your small business. Try these three tips to take your marketing to the next level.

1. Give your customers something to talk about. 

Let your loyal customers do your marketing for you. How often have you tried a new restaurant or gone to a new store because your friend recommended it? Word of mouth marketing really works. You just have to be worthy of being talked about.
  • What new service or feature can you provide your customers?
  • What promotional product can you give away that allows customers to share your brand with friends?
  • What social media or email newsletter topics will make your content more sharable?
2. Offer free gifts or financial incentives. 

Everybody likes a deal. Which of these makes sense for your business?
  • Gift cards for referrals.
  • Gift cards for spending a certain amount of money, like $25 for every $200 spent.
  • Buy one get one free or at a discount promotions.
  • Certain percentage off for particular days. If Tuesdays are always slow for your business, consider offering Tuesday discounts to drive more traffic.
3. Encourage customer loyalty. 

Ask yourself what keeps you coming back when you are a customer. Your customers likely have the same tendencies and experiences.
  • Use frequent customer cards that reward customers with a freebie after coming back 10 times.
  • Send email offers for a discount on the next product or service.
  • Offer discounts or a freebie if your customer brings or refers a friend to your business.
Obviously this is not an exhaustive list, but one that's worth testing. A lot of times we've found these small steps skyrocket your ability to stay engaged and present in the minds of your clients and customers. Take advantage of these tactics especially if your seasonal peak times are during the warmer months of summer. People are generally more mobile and social during these warmer months of the year, leaving you a giant opportunity to go a bit viral. What's the different between companies with longevity, that really stay consistent even during times of uncertainty, and companies that struggle and eventually fall off? The answer is that companies that consistently do the dirty work of staying consistent and engaged with their clients through marketing efforts like the above tend to outlive the others.

Get A Free Sample Now!

Stick your branded message on the back of all your customers' phones and mobile devices with our sticker screen cleaners.

Call us today at (800) 540-5971 or visit http://www.pristinescreens.com to find out more and request your free sample.
 
  
 
 

Post a Comment

Informations From: Taun17

Previous Post Next Post
  • How to Maintain an eCommerce Website

    By Emmett Brosnan Setting up an eCommerce website isn't the end of the work that needs to go into it. To ensure that it remains optimised and performs highly, effective maintenance is essential. A website should be considered an ongoing project, especially in the highly competitive and fast paced ... Readmore

  • 7 Steps to Building a Successful eCommerce Business

    By Emmett Brosnan With the eCommerce industry booming across Europe, and Cyber Monday confirmed as the largest online sales day on record, there is now more incentive than ever for entrepreneurs and bricks and mortar retailers to turn their attention to online retail. However, much with building a... Readmore

  • The Importance of Understanding Your Customer's Journey on Your eCommerce Website

    By Emmett Brosnan As an eCommerce retailer, do you know what your customers are doing when they hit your site? Do you know where your site is losing visitors or understand at which point of the sales funnel prospects are arriving at your landing pages? If you answered no to any of these questions,... Readmore

  • How to Promote an eCommerce Website

    By Emmett Brosnan You've got an incredible eCommerce website selling products that you know there's a market for but if your website isn't gaining the traffic it deserves, some promotion might be needed. Getting people to visit your website is a huge task but there are some steps that you can take... Readmore

  • 4 Exclusive Features That Give an Edge to Your Ecommerce Website Development

    By Gaurav Jain The dream of every entrepreneur stepping into the world of ecommerce is to take their business to a new height of success. A loyal customer base, lots of traffic on the online store and sale of products is what every business owner wishes for. But what does it take to achieve this g... Readmore

  • 99.9% Satisfaction - Good Enough?

    By Larry Galler The person who shrugged and said, "Well you can't please everybody" probably thinks that 99% satisfaction is good enough... but is it? If 99.9% was good enough, then: Two airliners would crash each and every day. The IRS would lose approximately 2 million documents a year. Thousand... Readmore

  • Brandon Phillips Would Be A Great Replacement For Injured Harrison In Pittsburgh

    By Doug Poe Josh Harrison suffered a fractured hand after being hit by a pitch in Sunday's game against the Miami Marlins, an injury which will likely sideline Pittsburgh's All-Star second baseman for almost two months. The Pirates, who currently sit on top of the National League Central division,... Readmore

  • Color-Coding Means Better Time Management in Business and Sales

    By Mary Anne Wihbey Davis Do you get so wrapped up in making sales phone calls or putting out work-related fires that you never seem to get anything else done? Are you having a problem meeting your business goals or sales quotas? Do you feel like you are missing out on possible fun parts of your l... Readmore

  • Free Games to Teach Teens the Bible - Use Your Imagination (7 Tips)

    By Stephanie Harbin A previous article reviewed several Bible games that can be purchased online. However, tight budgets and a lack of funding might pose a problem. For that reason, this article shows you how to create games using your imagination which cost little to nothing - other than your tim... Readmore

  • Rising From the Ashes

    By Joseph Langen Our obligation is to give meaning to life and in doing so to overcome the passive, indifferent life. ~Elie Wiesel~ Recently I had the privilege of listening to Eva Abrams tell her Holocaust story at the Criminal Justice Day in Batavia, NY sponsored by local community groups. The ... Readmore