Article Writing Tips: Marketing Your Business


Do you plan to populate your small business website with informative original articles for your target audience? Are you planning to engage in article distribution to online publishers to build links back to your website? If you are engaging in one or both of these tasks, it's important to plan your articles first.
Readers desire logical articles that move logically from sentence to sentence, from point to point, from paragraph to paragraph. They want an interesting read that's enjoyable as well. In addition, they want articles that reward the time they've invested in your piece.

Here are a few article writing tips for marketing your business:

Decide on the purpose of your article

Is the article to establish yourself as an expert in your field through conveying useful information objectively? Is the article promotional in tone, intended for your website and not for article directories or trade magazines (print and online)?

Concentrate on Developing Your Idea

Consider your audience, and develop your idea to suit that audience. Again, this depends on whether it's a straight informational article for online or print publications or an article more blatantly promoting your products/services through your website, your blog, and such.

Do the Necessary Research

Perform the research necessary to get your point across to your readers. This may involve interviews, book research, online research, or practical use of a system, method, process, product, or service. Do the research you need to do so your article has that authoritative voice to it.

Come Up with a Working Title

Of course, you can change the title later on, but having a working title helps you focus your writing. You tend to adhere to the topic the title purports and this means less chance of meandering off topic.

Create an Outline

I know some writers disagree with this point; they just wing it, let their thoughts flow, and claim an outline hinders them. I don't subscribe to that belief. An outline helps me focus my thoughts, as does the above-mentioned working title. An outline is a road map that guides you through the major points you wish to cover.

Remember the old saying, "If you don't know where you're going, any road will take you there." Without an outline, you risk ending up somewhere else (topic-wise) and not dealing with the original premise of your article.

Write

Go to it; write that article according to your outline. Get the words down on real or cyber paper so you have something to hone to a finished piece. You can move step-by-step, confidently, to your desired conclusion. Take that first step and start writing.

Rewrite as Necessary

Writing is rewriting. Polish that article so it's free of spelling errors, grammar errors, and so it clearly presents the information in an easy-to-read manner for your readers.

Writing an article is easier when you plan it out and take a systematic approach. Try the above tips and see where it takes you. You will develop an orderly approach to creating quality content that results in original articles ready for your target audience.

Michael Ugulini is a business writer from the Niagara Region, Ontario. He writes articles for small businesses, feature articles, copywriting articles, blog posts for small businesses, newsletter content, brochure content, and articles on publicly-traded companies. He is a contributing writer at https://bizprofiles.net
 
Previous Post Next Post
  • The Past and the Rest of Us

    By Uche Mbah We are currently on earth to settle scores from past experiences. The Internet is awash with so many stories of children who were able to recollect their past lives-either immediate and otherwise-and whose stories have been verified with astonishing accuracy. More Hollywood flicks are... Readmore

  • Free Speech: Is Being Offended A Great Way To Control People?

    By Oliver JR Cooper In the western world, offending someone is often seen as being as bad, if not worse, than actually causing harm. When someone has this view, words are going to be seen as another form of violence. It will then be necessary to punish a person who has said something that is 'offe... Readmore

  • The American Public Would Benefit If Leaders Used ZIPREFS, Not Politics

    By Richard Brody Wouldn't we all be better served, if our public officials, thought. far less, about politics, and their political agenda, and more about, how to meet the existing, as well as sustainable needs, of our citizens, and nation? Either, because the American electorate, has traditionally... Readmore

  • 5 Ramifications Of Myopic Public Leadership

    By Richard Brody For a variety of reasons, we continue to witness, public officials, who are either, unwilling, or, not ready, to fully consider the potential ramifications of their actions (or procrastination), and, often, proceed, in a populist - oriented, direction! When we place a band - aid, ... Readmore

  • Cultural Appropriation or Cultural Divisiveness

    By Norman W. Wilson, Ph.D For some years now, certain Native American groups claiming their ways, their customs, and their beliefs have been taken over by white people. First, I quarrel with that label, Native American. Those early people who lived in what is now called the United States of Americ... Readmore

  • Silence The Enemy Within Is Injustice, Poverty, and the Silence of Many

    By Connie J Lee Silence. If I said nothing else, we all know the word silence has been used by generations to inflict power, subjugation, pain, submission, and tears. It has seared through the darkest recesses of our minds, where our deepest secrets lie; the ones we have dragged through the muck a... Readmore

  • How You Can Get Started With Essential Oils

    By Anand Kumar Essential oils are compounds derived from the roots, leaves, barks, seeds or peels of plants. They assist plants to ward off pests and stay healthy. They have many physical, mental as well as emotional benefits on man and are very powerful, hence, they should be used in moderation. ... Readmore

  • Common Signs You Are Nutrient Deficient

    By Anand Kumar It is a well-known fact that a healthy diet supplies energy to the body and provides the necessary ingredients for cells to develop. Nutrient deficiencies can have an adverse effect on your day-to-day activities but if you are very watchful enough, you will see some signs that will ... Readmore

  • The Welfare State in Europe

    By Martin Hahn The "Welfare State" refers to the set of interventions organised by the state that are targeted for guaranteeing the provision of a least amount of expert services to the population by a method of social safety. The beginnings of this particular method of social safety may be traced... Readmore

  • Vladimir Putin

    By Martin Hahn Russian leader Vladimir Putin was born in 1952 in St. Petersburg (then referred to as Leningrad). After graduating from Leningrad State Faculty, Putin started the career of his in the KGB as an intelligence officer in 1975. Putin rose to the best ranks of the Russian federal governm... Readmore