By Martin Hahn
The effective functioning of organizations is possible only on the condition when their objectives are achieved. In this respect, organizations need to have a clear strategic plan and goals they need to achieve since they indicate the direction in which organizations should progress and develop. However, the achievement of organizational objectives can encounter numerous obstacles because the contemporary business environment is constantly changing and organizations can face new challenges which they have not expected to encounter when they developed their strategic plans.
The risk of the emergence of such unexpected obstacles increases dramatically when organizations, industries or economies are affected by a crisis. In such situation, many specialists argue that it is necessary to implement unparalleled, extraordinary measures in response to unexpected problems of crisis. In this respect, it is particularly noteworthy to refer to the position of the argument that organizations need to resort imperative forces in case of a profound crisis or force major circumstances, but on the other hand, he admits the possibility of the achievement of organizational goals grows extremely problematic if imperative forces are totally ignored.
It is necessary to take into consideration several factors. First of all, the use of imperative forces should be justified by the actual business environment or the situation within the organization. What is meant here is the fact that the use of imperative forces is unnecessary and even illogical when the market situation is stable and the organization does not suffer from any serious internal conflicts or other factors problems. In such a situation, the use of conventional measures is sufficient to improve the organizational performance and introduce changes essential for the achievement of organizational objectives.
On the other hand, the use of imperative forces can be justified by force major circumstance or by a profound crisis in the industry or within the organization or both in the industry and organization. In such a situation, the business environment or organizational culture can change dramatically and can make use of conventional measures or the precise fulfillment of the plan developed by the organization and its leaders cannot achieve anymore.
As a result, the use of imperative forces may be needed since they can accelerate the introduction of radical changes within the organization and facilitate structural change to ease the external or internal pressure on the organization. For instance, the current economic recession in the US forces many companies to undertake unprecedented measures to save costs and maintain a stable marketing performance. Among these measures it is possible to name considerable jobs cut, which are considered to be quite effective if the economic crisis progresses.
Obviously, this measure is not applied by organizations in a normal business environment, but it is justified in the situation of a profound crisis. At the same time, if the organization fails to apply such radical measures as consistent job cuts, for instance, than it is likely to fall bankruptcy and ruin since conventional measures cannot reduce costs consistently, while the reduction of job places can enhance conventional measures and make their application more effective.
In conclusion, the use of conventional measures is essential since they lay the foundation for the normal organizational performance and if the organization possesses considerable resources and internal potential, while the crisis is short running, than conventional measures can allow the organization to survive and maintain its position even without the use of imperative forces.Nevertheless, it is obvious that the use of imperative forces can help the organization to overcome the crisis.
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Article Source: Management Without Control