By Gaurav Jain
The dream of every entrepreneur stepping into the world of ecommerce is to take their business to a new height of success. A loyal customer base, lots of traffic on the online store and sale of products is what every business owner wishes for.
But what does it take to achieve this goal and make the online business profitable?
The most important step is to choose an ecommerce website development company that provides the necessary features like SEO ready platform, multiple payment options for convenience of the customers, a full-fledged online shopping cart etc. for building an online store. On top of all these features, there are 4 essential features that can give you a winning edge.
What are those features?
Take a look!
Easy search and navigation- What do the customers do while searching for a specific product at any online store? They simply go to the search bar and type the name of the product. If they are not able to find the product, they would simply visit some other online store and start searching. If finding the desired product becomes difficult because of a bad search results then it ultimately affects the sales of the online store. In the same way, the navigation functionality also plays a key role that helps in saving the time of customers in selecting a product and proceeding towards the checkout. Hence an ecommerce website development platform that prioritizes implementing proper techniques for making navigation and searching easy should always be a part of the checklist.
Mobile ready platform- To be a part of the race, your online store must be mobile friendly. Customers nowadays prefer shopping using their mobile phones. Hence a vast portion of the profit is obtained from the mobile users. By implementing various techniques like push notifications, offering reward systems and exclusive content, you can increase the customer loyalty. If you choose an ecommerce website development company that does not provide a mobile-ready platform, then you are likely to lose a significant portion of traffic and sales. Ensure that you do not miss this point.
Product reviews- Only the customers who have purchased and approved your products can give the genuine review of the products. Product reviews are always helpful in encouraging the customers in making their decision regarding the purchase of the product. An ecommerce website development company that provides the feature of product reviews can grab the attention of other potential customers who are planning to buy products from your site. These genuine reviews can ultimately increase the sales of your online store. Thus, products review is a must-have feature.
Product Wishlists- Often customers find certain products they are in love with while searching for something else. A provision that allows customers to save certain products which they want to view and purchase later is necessary. Providing the wishlist feature is the best way to convince customers to visit the store again and purchase the products. It also helps the store owners in measuring the interest of various customers regarding their products.
A platform that provides all the mentioned features can be a perfect fit for all your ecommerce needs and assist you in creating a full-fledged online store. Make a wise choice in selecting the most suitable ecommerce website development platform to make a website that can build customer trust, bring better sales and profits.
Gaurav Jain is an ecommerce marketing strategist with 5+ years of experience. He currently works with StoreHippo- One of the leading SaaS based ecommerce platform provider with multiple features. He writes extensively about the latest ecommerce trends and encourages people to take up the new ways to make their online business a better one. His articles regarding ecommerce website development come from the rich experience of strategizing and handling online business across industry verticals.